Web Design, Content Marketing and Branding for B2B Companies
B2B Marketing Is Different
B2B client acquisition is not the same as B2C– a B2B website design, brand messaging and content marketing play a much different role. At our B2B marketing agency, we understand the B2B sales funnel and the tactics that generate and nurture ideal client leads.
Who Does Our B2B Marketing Agency Work With?
There are many different industries under the B2B marketing umbrella. Bop Design, as an exclusive B2B marketing agency, helps the following industries develop their brand messaging and positioning, create a compelling B2B web design and utilize content marketing to get thought leadership content in front of ideal prospective clients.
A B2B Website as a 24/7 Sales Tool
If executed optimally, a B2B website design should rank for targeted keywords, driving organic search traffic to your website. Once a visitor is on the site, the next goal is conversion. A visitor needs to know immediately what your company does, what makes you different, and where they need to go on the site. A conversion rate optimization (CRO) strategy must be implemented so that each buyer persona finds relevant information in a timely manner. Effective B2B web design works both as a lead generation and nurturing tool. Bop Design helps our B2B clients transform their website into a business growth platform.
B2B Content Marketing To Guide The Sales Process
In B2B marketing, you are typically marketing a niche product or service to a relatively small market. This is not mass consumer marketing where a large segment of the population includes potential customers. At Bop Design, we understand that B2B client acquisition is different: longer sales cycle, multiple decision-makers, higher-priced product or service, targeting a niche market that has very specific priorities and pain points. Bop Design works with you to implement an ongoing digital and B2B content marketing strategy to ensure your company is in front of the right decision-makers.